Why are online reviews important?
When you’re first learning about online reviews, things can be pretty confusing. The important thing to remember is there are really, only two different types of reviews: company and product.
Customer reviews have evolved over time from simple word of mouth recommendations to published online assessments of your product or service. Online customer reviews are important because they have become a reference point for consumers, many of whom trust them when making purchasing decisions. In fact, search experts believe that online reviews account for around 7-13% of the local ranking factors considered by google. One finding, in particular, should be considered a very important aspect of online customer reviews.
There’s one important aspect that retail business owners often overlook, and that is collecting product reviews. According to studies, 70% of online shoppers check what other customers had to say about a product before making their purchase.
How to respond to negative online reviews
90% of respondents said that positive online reviews influenced buying decisions, while 86% said buying decisions were affected by negative online reviews. 5% to 9% increase in revenue can be the result of a 1-star increase in yelp rating. 94% of respondents say an online review has led them to avoid a business. 4 out of 5 consumers have changed their minds about a recommended purchase after reading negative reviews online.
Responding to online reviews, positive and negative, are key elements of modern-day customer service. Good customer service is good business. It’s essential to teach businesses how to respond to positive reviews.
We’ve already covered responding to negative reviews, but this guide will teach anyone how to respond to positive reviews so they can start mastering their online reputation.
How to respond to positive online reviews
Another way to get more online reviews is to respond to customer reviews — both the positive reviews and the negative — that have already been posted.
According to a survey conducted by dimensional research and sponsored by zendesk, 90% of respondents said that positive online reviews influenced their buying decisions, and 86% said their buying decisions were influenced by negative reviews.
In this easy-to-follow google reviews article, you’ll discover the value of online reviews, how to generate more authentic reviews, and how to quickly respond to positive and negative reviews.
How to get more reviews
Official site: https://www. Newpages. Com/faq/reviewer-guidelines. Newpages is a resource website providing news, information, guides and more to readers, writers, publishers, teachers, and students. The website also gives readers the chance to get their hands on some free books, in return for reviews.
That way it’s fresh in their minds, and it’s a legitimate and verified purchase. Interestingly enough, 30% of consumers believe that reviews are fake if there aren’t any negative comments. Their platform is slightly different. People can leave reviews for products, even if they haven’t purchased the product through amazon. However, those reviews won’t be verified. Amazon highlights all of its verified purchases. Your customers don’t need to make purchases online in order for you to ask them to write reviews. Ask them directly in your retail location as well.
Bbb serves as a place to resolve marketplace issues between businesses and their customers. During the current covid-19 state of emergency, bbb will focus its efforts on dispute resolution and reviews about transactions and services the business can control. We won’t process or publish complaints or customer reviews about allegations of transmission of the coronavirus from the business or its employees to consumers; about a business’s operating hours during mandated shutdowns; or about lapses in business licenses or delays to permits caused by licensing or permitting offices being closed.
Listings affect reviews, too
Amazon reviews are incredibly important for driving purchases. They have a significant impact on your products’ buy box performance, which dramatically affects the visibility of your listings.
The Top 10 Review Sites
If you have your own small press, join the independent book publisher’s association (ibpa ~ find them here. ) not only will you join a network of other small publishers banding together to help each other but you’ll also give yourself an edge with some review sites (midwest book review and foreword magazine for starters) who will automatically bump your book closer to the top of the review pile.
The top responses included google my business , glassdoor , capterra , linkedin , trustpilot , trustradius , and clutch. “we work closely with review websites like capterra,” says cristina maria of commusoft.
The system is completely automated. It sends your customers a single-question survey via email or SMS text message. Happy customers are directed straight to the review sites of your choice to post a positive review, while unhappy customers are directed back to you so you can take steps to turn them into happy customers (and stop them before they post a bad review).
Stats About Online Reviews
These stats illustrate that reviews are on the minds of all consumers:. 88% have read online reviews to determine the quality of a local business (vs.
Recent studies have shown the importance of customer reviews, as can be seen in the stats below. Online reviews are not only influencing consumers; they are also influencing search engine results.
Through reviews, businesses can see which products or services they should be boasting, which needs work and even discover employees who rock at customer service. If we have not yet sold you on the importance of online reviews, maybe these 50 stats on online reviews will.
How important are online reviews?
Building customer trust is important. It helps make your business seem more legitimate and can also improve customer loyalty. There are several different ways to build customer trust in your company, but one of the best is to get more online reviews.
Reviews are especially important for local searches as they influence up to 10% of the ranking (web republic). Only reviews from friends and family are trusted more than an online reviews.
People who buy online regularly are even more likely to rely on reviews. This means online reviews are particularly important for eCommerce and software as a service (saas) businesses.
10 Creative Ways to Ask Your Customers for a Review (w/ Templates)
Contented shoppers are easy to approach and ask for positive reviews. And this is one of the creative ways to ask for google reviews. There are some signs which will help you to know if your customers are happy or not.
The best way to get customers to write reviews varies from company to company. However, there are a number of creative ways that can motivate customers to sing your praise:
If you’re like most people, you don’t have a set of templates you can use to ask for reviews. What do you say?. Customers aren’t always happy to receive a review request.
What Makes a Good Online Reputation?
Of course, you know all this—the trend has been obvious for years and it’s likely (significantly) changed your buying habits. Those numbers make the opportunity clear: maintain a good online reputation, get people in the door, and make sales.
The fear of negative reviews prevents many businesses from getting listed online, but this shuts them off from getting positive reviews too, which are essential for a good reputation.
The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive.
How reviews affect SEO
3- and 4-star reviews contain 2x as many product suggestions as to others –– informing brands of products that work, and which do not. Bazaarvoice’s conversion index volume 8 explains how an increasing volume of reviews affects first conversions, then SEO (and organic traffic), followed by product and business insights gathered from crowdsourcing.
Amazon verified reviews have these impacts on your amazon sales: How amazon verified purchase reviews drive sales: Amazon bsr ( what is amazon sales rank ) – your amazon best seller rank which also affects your amazon SEO.
Online reviews are as critical to your SEO ranking efforts as internal linking and on-site optimization. This is because they have the ability to affect your local rankings, what search results actually get clicked on, and, of course, consumers’ purchasing decisions.
Benefits of Customer Reviews
All of this has made me the avid online shopper I am today. Aside from word of mouth, I often research products based on customer reviews, and with the holiday season approaching, I thought I would speak to you, as a digital marketer, about all the benefits online customer reviews offer your website.
How can you use automation, powerful features, and proven best practices to get more (and better) feedback and reviews on amazon?. In this article we’ll tackle the above questions so that you can build a successful buyer-seller communication strategy and reap the benefits, including selling more, ranking higher, strengthening your brand, and keeping customers happy.
Online reviews are surely worth the deal and they offer a plethora of benefits to your business that most marketing campaigns fail to do. In fact, online reviews act as micro marketing campaigns that provide a positive benefit to your potential customers, now and in the long run.
Types of Reviews to Get From Customers
Use genuine emotion to make a personal connection, such as excitement or happiness. If you’re still struggling to know how to respond to positive reviews, it can help to follow a positive review response template geared toward different types of customers.
Clients will rate with a score (out of 5 or 10), along with their opinion on the product or the service. Here are some types of reviews that a business can get from their customers:.
Don’t only respond when you see a bad review. Also, engage with the people who leave your brand raving reviews. Engaging with all types of reviews shows customers that you aren’t interested in only mitigating bad customer feedback.
Getting Reviews the Right Way 😉
Every eCommerce entrepreneur wants to know how to get reviews on amazon. And rightfully so, reviews not only fuel rankings in amazon’s search results, they are a difference-maker when it comes to whether or not a customer buys your product. However, getting amazon reviews is the tip of the iceberg when it comes to the often-misunderstood buyer-seller communication on amazon. The goal of this article is to demystify customer communication on the amazon marketplace and to get you thinking about it strategically so that you can maximize its value for your business. The questions at hand: What’s the difference between reviews and feedback? what’s their value? how are they measured? should you pursue one more than the other?. What are amazon’s guidelines for asking for seller feedback and product reviews? what happens if a seller violates those terms?.
We want to encourage the customers who had a great experience to write reviews as well. Positive reviews generate lots of social proof. Include a link on emails asking for feedback.
So, you really can find a diverse selection of titles to review on there. For this one, you do need to have good writing skills, as the website is looking for more professional reviews. But, there are plenty of platforms on this list looking for regular reviews. So don’t worry if you feel like your writing skills aren’t up to the site’s standards – just check out another platform. The author of the book can also post your review on their amazon page, in the editorial reviews section. The website sends you emails daily, covering what new books have become available on the platform, which is super convenient.
When to Ask for Reviews
Fresh Fiction is a website focused on mystery, thrillers, romance, suspense, fantasy and science fiction genres. And, it’s looking for reviewers. The site doesn’t assign reviews to you.
User ratings are important. So important, in fact, they often play a crucial role in people’s purchasing decisions—be it restaurants, movies, or apps. But getting ratings and reviews is no easy feat — unless, of course, you have an unhappy user on your hands.
The more detailed your review, the more helpful it will be to other shoppers on Etsy. Once your review is posted, your profile information will be publicly displayed in the seller’s reviews.
10 Clever Ways to Ask Customers for a Review
Overall, 86% of passersby would at least look up to see what everyone else was looking at. In this post, we unveil 5 clever ways to obtain the right reviews that persuade your customers and lead to increased sales.
As you can see, tiny differences can make a big impact on how many customers write reviews for your business. Here are some other clever ways to ask for reviews and interesting insights from our research:.
Are you wondering how to get one from your customers? well, in this article we have gathered some clever ways to ask for reviews. Read on to know how you can apply them appropriately!.
How to Respond to Negative Reviews
It also shows people that you are listening to and evaluating your reviews. This not only includes giving thanks and appreciation for positive reviews, but also responding to negative ones.
”. “it’s better to respond to negative reviews and try and resolve the issue rather than shying away and ignoring the review. The same goes for positive reviews: a simple thank-you message goes a long way,” Djuric says.
Registering with business review websites projects transparency and trustworthiness to customers. It also provides important intel on how customers perceive your business. If customers leave positive reviews, you can personally thank them; if they post negative feedback, you can respond.
Where to Showcase Your Reviews
This showcases that people love your products or services, and can also entice others to leave reviews in hopes of being featured. Also, seeing the positive reviews of others could remind people of their good experience with your company.
As a business owner, proprietor of a local business, freelancer–you name it–building and managing your online reputation is essential for your success. And a big part of that success rests in collecting online reviews that showcase why people should choose your offering.
This showcases the experiences of happy customers in their own words and encourages others to leave feedback and comments on your page too. Some websites have plugins for google my business too so that you can showcase the latest reviews on a page of your business website directly.
“Ask For a Review” Templates
). Businesses bridge the gap between having an opinion and the effort of voicing that opinion by making it dead simple for customers to leave reviews. They use templates and buttons that allow people to provide feedback in seconds.
How to Respond to Positive Reviews
Respond to as many reviews as possible, both positive and negative. Get the most from every listing. Use the site’s branding tools, including decals, logos, and website buttons to encourage more customers to leave reviews.
Responding effectively to negative reviews and amplifying positive feedback is essential for success. Not responding to customers on review sites and social media is worse than having a phone line that goes unanswered because there are thousands of people witnessing the neglect.
“asking customers for reviews does put more focus on responding to support inquiries quickly and incorporating customer feedback into product enhancements,” says privy’s ben jabbawy. “otherwise, your reviews will become less positive over time.
How to Respond to Employee Reviews
Respond quickly to bad reviews. Resist the urge to defend your company, product, or employee, an approach that almost always makes things worse. “the key is not to fire back at the customer, the key is to examine the problem and resolve it,” pogorzelski says.
Here’s an example of how HubSpot responds to reviews on our glassdoor page. Although not technically “customers,” showing prospective employees that Hubspot responds to feedback and takes it seriously helps our employment brand, too.
What’s the best way to respond to reviews, both good and bad? for a good review, keep it simple, sweet and short. Thank them for sharing their in-store experience or recognizing certain employees.
How to Get Customer Reviews
Online reviews allow customers to voice their opinions about your product or service and let their voices be heard. Many people believe online reviews as much as personal recommendations, so they’re an incredibly valuable tool. Unfortunately, getting customers to leave reviews isn’t always easy. Thankfully, there are a couple of things you can do to get more online reviews. With that in mind, here are some helpful tips to help build customer trust.
Customer reviews give businesses the chance to see what’s working, get discovered by new customers, and sell more stuff. Here’s how to collect them. In the world of digital marketing, human contact might feel like a thing of the past. In fact, a 2015 Nielsen study found that 83% of people believe this is the most credible kind of advertising. That’s where customer reviews come in—they’re like the digital version of advice from a friend.
Give your customers some extra motivation for leaving a review. Now let me clarify this statement. You are not bribing customers to leave good reviews. That’s no good.
Online customer reviews are capable of swaying shoppers into making a purchase. Data from our power of reviews survey found approximately 30% of respondents between ages 18 and 44 looks at reviews before every single purchase.
But birdeye’s review automation software can help with all that. Our platform allows you to monitor and respond to reviews from hundreds of sites in a single dashboard, sending you new review alerts via email or SMS so you can stay on top of customer feedback – automatically.
“We make sure that our team responds to every single review–positive or negative,” said Michaela Prouzova, community engagement manager at nimble, inc. “we keep a document with all the feedback, and try to go back and update our reviewers once a feature they were missing is introduced, or once we have implemented some of their feedback.